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What do I call my company?

People often give little thought to the name of their business when starting up. But it's the first thing a potential customer (or employee) is influenced by. So what sorts of things should you think about when choosing a name?
How do I present my brand, and what are the rules? People often give very little thought to the name of their business when they are starting up.  They are influenced by all… https://www.a4g-llp.co.uk/blog/2018/03/what-do-i-call-my-company/