On March 1st 2025, A4G Chartered Accountants celebrates a significant milestone: 30 years of uninterrupted growth. This isn’t just a number; it’s evidence of our commitment to our clients, our expertise, and our passion for helping businesses thrive.

I sat down with Malcolm Palmer, Founder of A4G, to ask him a few questions about his vision in 1995, the story behind the name, his secret to success and his vision for the next 30 years…

What was your vision for A4G in 1995?

How did you come up with the name ‘A4G’?

When did you write our mission statement?

(To be the best all around advisers to owner-managed businesses)

What’s the secret to 30 years of uninterrupted growth?

What were the biggest challenges you faced in the last 30 years?

30 years of growth is impressive… but what does it mean if you’re a current client or considering joining us?

What does 30 years of growth mean for your business?

30 years of uninterrupted growth translates into tangible benefits for your business:

  1. Access to expertise: You gain access to expertise forged through decades of navigating market changes and economic cycles. We’ve seen it all, from booms to recessions, and we know what it takes to succeed in any environment.
  2. Strategies rooted in real-world success: We don’t just offer theoretical advice. Our strategies are based on real-world success, backed by years of practical application and proven results.
  3. A partner dedicated to sustainable growth: Since A4G stands for Accounting for Growth, we’re not just here for short-term gains. We’re committed to helping you achieve sustainable growth.
  4. A holistic approach: We offer more than just accounting. We often say we’re advisers first, chartered accountants second. We provide a holistic approach, considering all aspects of your business and leveraging our extensive network of contacts and sister companies to provide you full support.
  5. Proactive: We believe in empowering our clients with the knowledge and tools they need to succeed. We provide proactive advice through a variety of channels, including regular free articles, informative emails, engaging videos, and insightful events. These resources offer valuable opportunities to learn from industry experts, network with other business owners, and stay ahead of the curve in a rapidly changing business environment.

What does it mean for your personally? 

Beyond the tangible business benefits, partnering with A4G means:

  1. Peace of mind: Knowing you have a trusted partner with a proven track record can provide invaluable peace of mind, allowing you to focus on what you do best: running your business.
  2. Confidence in your future: Our expertise and guidance can give you the confidence to make informed decisions and pursue your growth ambitions with certainty.
  3. An accountability partner: We’re more than just accountants; we’re your partners in success, dedicated to holding you accountable to your personal and business goals, in the short and long-term.