A4G are more than just traditional accountants. We truly care about businesses. 

For over 30 years, we’ve supported owner-managed businesses through growth, complexity, and change. From the start, our focus has been clear:

To be the best, not necessarily the biggest, advisers to owner managed businesses.

We believe every business owner deserves a trusted adviser, someone who understands what you’re building and offers tailored, practical guidance to get there. We understand the challenges owners face and the value of advice they can truly trust.

With three decades of experience and a team grounded in both technical expertise and real-world insight, we support businesses at every stage of their journey.

What makes A4G different? 

We don’t believe in one-size-fits-all advice. We build relationships around what matters to you and where you want your business to go.

Here’s what makes us different:

Accountants that speak your language

We believe that the true test of any professional adviser is not what they know but how they apply that knowledge to their client’s benefit and perhaps most importantly communicate that knowledge to you. When we recruit our staff, although they will need to have a certain high level of academic ability, the key quality that we are looking for is their ability to communicate with you.

Two man approach to dealing with your affairs

A4G operate a two-man approach to dealing with all clients. Whilst the qualified Principal Adviser oversees your affairs, their main aim is to provide you with the best possible advice. They are assisted by a qualified or a part-qualified Client Manager who will supervise the production of accounts, tax returns and all other areas where you need our help. When you first use our services or when a new Client Manager is appointed, they will visit you to complete a FREE Client Care Programme. Our two man approach means that you should always be able to speak to one of us when you need advice quickly.

Two accountants in Kent discussing business advice

Fixed fees and advice on keeping your accountancy costs down

On request we will provide you with a fixed fee quotation for the services that you know you will need from us. It might come with some terms and conditions attached regarding the quality of your records but if you keep your end of the deal we’ll keep ours. We’ll also give you plenty of advice on how you can reduce your accountancy costs if you need to.

Planning before the event, not chit chat after

We believe year-end meetings should happen before your year closes, not after. Most clients use this time to explore tax planning, improve management accounts, increase profits, and make their business less dependent on them.

Even if a pre-year-end review isn’t part of your package, we keep you updated with new legislation and practical ideas through our Knowledge Hub.

We pride ourselves on being proactive, supportive, and focused on helping you achieve your goals.

We care about our staff

At A4G, motivated, supported and well-trained advisers make a real difference to our clients. We’re proud to be award-winning employers in the UK’s school leaver programmes.

When our team thrives, your business thrives. You benefit from advisers who:

  • Take responsibility from day one

  • Continuously develop and stay up to date

  • Communicate clearly and proactively

  • Deliver consistent, high-quality service

  • Build long-term relationships with your business

  • Enjoy working together in a supportive, collaborative team

By investing in our people, we give you advisers who are engaged, accountable and genuinely committed to your success.

a4g team

Meet Our Sister Companies

Managing administrative functions of businesses, allowing more free time to focus on what they do best.

Visit A4G Bookkeeping

Helping businesses by taking away their payroll and pension headaches by ensuring they are compliant with Government regulations

Visit A4G Payroll

Helping businesses raise finance, manage growth and lower business costs.

Visit A4G Growth

Offering businesses, trustees and individuals independent financial planning and wealth management.

Visit A4G Wealth

Assisting with estate planning management: wills, lasting power of attorney, probate. Providing advice and support when its needed most.

Visit A4G Legacy

Helping businesses with all their Sage software needs: choosing the right package, ensuring it is up to date, training and continued support.

Visit Simply Sage