“A4G are more than just traditional accountants. They truly care about businesses”

2025 marks 30 years of A4G supporting business owners like you. What started as a small firm with a big belief in the power of practical, proactive advice has grown into a thriving team of specialists, trusted by hundreds of businesses to go beyond the basics and truly make a difference.

We’re more than just traditional accountants. We care deeply about the people behind the businesses – their goals, their challenges, and their long-term plans.

Our role is to give you peace of mind and practical support so you can focus on building the business you want. That means keeping you compliant with Companies House and HMRC, but it also means working closely with you to unlock new opportunities, remove unnecessary stress, and help you stay one step ahead.

That means we:

  1. Provide peace of mind

  2. Reduce the burden of taxation

  3. Create great quality management information and accounts

  4. Improve your cash flow and profits

  5. Guide and support your new business in its early years

  6. Make your business less dependent on you

  7. Advise you on strategic changes

  8. Protect and build your wealth

We believe every business owner deserves a trusted adviser – someone who understands what you’re trying to build and offers clear, tailored advice to help you get there.

With decades of experience and a team that combines commercial insight with down-to-earth support, we’re proud to help business owners navigate complexity, seize opportunity, and achieve more than they thought possible.

Why A4G?

We don’t believe in one-size-fits-all. Our approach is built around what really matters to you and how we can make a measurable difference.

Here’s what makes us different:

Accountants that speak your language

We believe that the true test of any professional adviser is not what they know but how they apply that knowledge to their client’s benefit and perhaps most importantly communicate that knowledge to you. When we recruit our staff, although they will need to have a certain high level of academic ability, the key quality that we are looking for is their ability to communicate with you.

Two man approach to dealing with your affairs

A4G operate a two-man approach to dealing with all clients. Whilst the qualified Principal Adviser oversees your affairs, their main aim is to provide you with the best possible advice. They are assisted by a qualified or a part-qualified Client Manager who will supervise the production of accounts, tax returns and all other areas where you need our help. When you first use our services or when a new Client Manager is appointed, they will visit you to complete a FREE Client Care Programme. Our two man approach means that you should always be able to speak to one of us when you need advice quickly.

Two accountants in Kent discussing business advice

Fixed fees and advice on keeping your accountancy costs down

On request we will provide you with a fixed fee quotation for the services that you know you will need from us. It might come with some terms and conditions attached regarding the quality of your records but if you keep your end of the deal we’ll keep ours. We’ll also give you plenty of advice on how you can reduce your accountancy costs if you need to.

Planning before the event, not chit chat after

We believe that if you only meet with us once a year that such a meeting should be before your year-end rather than after. Most of our clients have a pre-year end meeting where we discuss tax planning ideas to be implemented and improvements to your management accounts before the start of your new year together with ways to increase profits and grow your business and making it less dependent on you. Even if you don’t have a pre year-end review incorporated into your package of services with us we’ll keep you up to date with any new legislation and ideas within Knowledge Hub.

We pride ourselves on being passionate, supportive and doing everything we can to help you achieve your goals. Do you need a new accountant who can do all that?

Meet Our Sister Companies

Managing administrative functions of businesses, allowing more free time to focus on what they do best.

Visit A4G Bookkeeping

Helping businesses by taking away their payroll and pension headaches by ensuring they are compliant with Government regulations

Visit A4G Payroll

Helping businesses raise finance, manage growth and lower business costs.

Visit A4G Growth

Offering businesses, trustees and individuals independent financial planning and wealth management.

Visit A4G Wealth

Assisting with estate planning management: wills, lasting power of attorney, probate. Providing advice and support when its needed most.

Visit A4G Legacy

Helping businesses with all their Sage software needs: choosing the right package, ensuring it is up to date, training and continued support.

Visit Simply Sage