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FCA
Co Managing Partner
01474 853856
emma.white@a4g-llp.co.uk
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How did your journey in accounting start?
I joined A4G in 1999 straight from school keen to develop myself and continue studying, but I couldn’t face the idea of sharing a bathroom at university. After 7 years of hard studying, I qualified as a Chartered Accountant in 2005. In 2009, I was made partner. In 2025, I became Co Managing Partner.
What’s your role here at A4G?
At A4G, I am co Managing Partner and a Chartered Accountant helping businesses to grow, save tax and maximise their potential.
I am experienced with helping clients from all walks of life including marketing consultants, advertising agencies, financial traders, property investors and many more. I enjoy helping owner managers break the bottlenecks to achieve their next level of growth or tackle the things that are holding them back. My clients can be assured they will no longer fear the numbers, but find out how to use them for their benefit instead.
What are your specialisms?
My clients often call me ‘the problem solver’. I specialise in helping businesses grow and thrive, while also supporting individuals in building their personal wealth. I genuinely care about the people I work with and am passionate about making their businesses work not just for today, but for their future and their families.
What makes a good accountant?
Every accountant should really care about their clients; available out of hours in an emergency, prepared to fight your corner with HMRC, help advise and counsel in times of pressure and celebrate your successes.
What do clients often say they value most about you?
Clients often say they really value my personal approach and the fact that I genuinely care about their success. I’m known for making complex financial stuff easier to understand and giving advice that actually helps move their business forward. I think it’s the long-term relationships and practical, hands-on support that make people see me as a trusted advisor—not just their accountant.
What do you like to do outside of work?
Outside of work I enjoy being active; dog walking, jogging and re-living my youth waving glowsticks around to old club music in clubbercise exercise classes. I also enjoy spending time with family and friends and a nice glass of vino.