Most cash flow pressure doesn’t come from lack of success.

More often, it’s a timing problem, a structure problem, or a funding problem that only becomes visible once a business starts to grow. And by that point, most owners are already carrying the pressure rather than getting ahead of it.

On Thursday 2nd July, A4G is co-hosting a panel discussion and focused, practical afternoon in Belgravia, London with The Finance Hub and Bibby Financial Services. Bringing together three different perspectives, this session explores one shared challenge: how to build businesses that don’t just grow, but stay financially in control while doing it.

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What we’ll cover

How cash flow really behaves in growing businesses

Emma White FCA, Co-Managing Partner, A4G Chartered Accountants

Emma will explore why profitable businesses still run into cash pressure, and how structure, timing, and planning change that outcome.

This includes:

  • Cash flow planning through different stages of growth
  • Preparing for acquisitions without stretching liquidity
  • Structuring decisions so funding supports strategy, not restricts it

Invoice finance in the real world

Steve Taylor, Bibby Financial Services

A practical look at how invoice finance is being used right now in construction-led and project-based businesses.

You’ll hear:

  • Where invoice finance genuinely supports growth
  • How businesses are using it to take on larger contracts
  • What lenders are actually looking for in 2026

The funding landscape beyond the High Street

Gillian Palmer, The Finance Hub

A grounded view of how businesses are accessing funding today across traditional and alternative routes.

Expect:

  • What’s changed in business lending over the last few years
  • Why many businesses are moving away from bank-only relationships
  • How to think about funding options more strategically

Panel discussion

This will be a panel discussion, not a presentation series. There will be space throughout for questions to the panel, so please bring real scenarios, challenges, and decisions you’re currently facing in your business.

Event details

Date & Time:
Thursday 2nd July, 3PM to 6PM (with panel discsussion between 3:45PM and 4:45PM)

Venue:
25 Eccleston Place
Belgravia
London, SW1W 9NF

A short walk from Victoria Station.

Tickets:
Free – reserve your spot via Eventbrite.

Agenda:

  • 3:00pm – Arrival and networking
  • 3:45pm – Main discussion and speaker sessions
  • 4:45pm – Drinks, networking, and informal conversation
  • 6:00pm – Close

Food and drinks will be available throughout the afternoon.

Why this session, why now

At A4G, we work with owner-managed businesses every day that are trying to balance growth with control.

We’ve seen how quickly cash flow becomes the limiting factor, even in businesses that are fundamentally performing well.

This session brings together advisers, funders, and practitioners who see that reality from different angles, so business owners can make clearer, more confident decisions.

Reserve your spot today

Tickets are free but limited to only 70 guests.

Register your space now for a practical afternoon on building stronger cash flow, funding clarity, and financial control.

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A joined-up approach to supporting business growth

At A4G, we do a lot more than accountancy and core advisory.

Alongside this, we also work with a trusted network of specialist partners (like we are in this event) to support the wider needs of growing businesses, from finance and funding through to acquisitions and more complex strategic decisions. The key difference is that it’s all coordinated through A4G, so you have one clear point of contact managing the full picture.

If you want to see how this joined-up approach works in practice, explore A4G Growth and how we help businesses grow with more control, better structure, and the right support around them at the right time.

Learn more about A4G Growth

Hear why so many business owners love our events…