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Principal Adviser
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What’s your role here at A4G?
As an integral part of the A4G team, I actively collaborate with businesses to devise and execute strategic plans for both personal and professional success. By implementing dynamic technological and structural changes, I enable owners and managers to optimise their time and financial resources.
My expertise is particularly honed in conducting business process reviews and implementation within the construction industry.
What makes you different to other accountants?
What distinguishes me from other accountants is my decade-long experience working alongside cutting-edge technologies. I have been instrumental in transitioning over 300 clients to cloud-based accounting systems and have guided numerous business owners in streamlining their processes for scalability and autonomy. My proudest career achievement stands as elevating A4G to becoming a Xero Platinum Partner and ranking within the top 2% of Xero advisers across the nation.
What top tip would you share with every business owner?
Delve into understanding your processes, scrutinise them, and evaluate their efficacy. If inefficiencies exist, proactively search for solutions that will enhance your business operations.
Tell us a random fact about you
When I was 18 years old, I was given a Ski scholarship having spent 7 weeks in the Italian alps.