Client blog takeover: Is TV advertising dead? Is TV affordable?

Quite simply, no. TV is not dead. And it’s not as expensive as you think. 

In fact, TV is the most effective advertising medium. It’s a bold statement, but one that every major study into advertising effectiveness agrees on. It generates the most profit, creates more sales, and consistently outperforms all other advertising. TV stands head and shoulders above other media in driving business results and there is a mountain of research to prove it…

• TV advertising delivers an average return of £1.79 for every £1 spent, well above other media, and is more effective now than ever (Ebiquity, ‘Payback 4’, 2014)

• An econometric study by the Radio Advertising Bureau also showed that TV creates the most profit (RAB, ‘Radio: The ROI Multiplier’, 2014).

• TV advertising is, on average, twice as effective at increasing sales per equivalent exposure than the next best performing medium, which is press (Ebiquity, ‘Payback 4’, 2014)

• TV delivers its value over a much longer time frame. TV spend from year 1 still affects sales in year 2 almost as strongly – in fact 45% of TV’s total sales effect were delivered after the first year of investment (PwC, Payback 1, 2008).

• Including TV advertising in a campaign increases its efficiency six fold (IPA, ‘Advertising Effectiveness: the long and short of it’, 2013

TV is becoming even more effective now due to growing synergies with online and increased competition, it’s not as expensive as you might imagine…

How much does advertising in Media actually cost?

It’s all about understanding where and how to buy effectively with any budget.

Did you know you can buy national spots on the movie channels for as little as £2.00 per spot and Sky News at £50 per spot?

Or that you can now advertise in certain postcodes?

Sky AdSmart is the revolutionary approach to TV Advertising which levels the playing field, so that businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences. Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses and location-specific advertisers.

So how can I help you?

I set up Four Chairs Advertising after thirty years of experience in the media business – over sixteen years at ITV and Sky Sales, followed by another seven years as a MD in a large Kent based advertising agency.

What drives business at Four Chairs is the 100% personal, tailored media service we can offer you based on our in-depth knowledge and all round experience in both sides of the business.

Interested to hear more? Give Terry Rose a call on 01689 877193 or email him at terry@fourchairs.co.uk to discuss your advertising needs. You have nothing to lose!