There’s no doubt that 2020 has been one of the toughest years we’ve all faced as business owners. Whilst 2021 has its own challenges ahead, especially when furlough ends in April, we have time to prepare.The new year is the perfect time to take stock and set goals for the year ahead. You may have personal new year’s resolutions like exercising more frequently or learning a new skill. Particularly as a business owner, it is really beneficial to make these resolutions as they can help align and focus your efforts and energy for the year.Even if your new year’s resolution is simply to survive and thrive in the ‘Pandemic Normal’, it is crucial to break that down and build a strategic plan of how you are going to achieve this.As always, A4G’s aim is to help provide your business with the necessary tools, guidance, and advice to achieve this. Below we’ve shared our top tips with links to more detailed guidance for surviving and thriving through 2021.Improve and effectively manage your cash flowAs a business owner you know that good cash flow management is vital to growing a healthy business even though a number of factors were taken out of your control when the Covid-19 pandemic hit.This will be the New Year’s Resolution for a lot of businesses. But what many business owners won’t be aware of is what do you have to do to turn a cash flow problem around. And how can you manage it effectively to prevent it getting worse.Our article here provides 11 top tips for strong cash flow management to help get your business survive and thrive in 2021. Start with strong cash flow managementReview your Marketing StrategyWe’ve already witnessed a fundamental shift in how businesses approach their marketing. Priorities switched from sales to retention, and even the businesses who were not online, have had to make the switch to digital marketing efforts. This is set to continue into 2021.Our article here will help you build you marketing strategy for 2021. There are 4 things to keep in mind when building your strategy:Embrace digital – ensure you have a website (that is mobile-friendly), and if necessary, an online shopEnsure your strategy is adaptableBlend new and old ways of workingContinue to evolve your brand values and messages –Empathy will remain a big part of your values in 2021 Start improving your Marketing nowFuture proofing your businessAs a business owner, you have had to deal with an extraordinary number of changes. Many of us have had to adapt now we’re in ‘Pandemic Normal’.But if 2020 has taught us anything, it’s that we can never be sure of what’s around the corner. Your business needs to be prepared for whatever the future may bring. It’s time to future-proof your business. 7 tips for future proofing your businessInvest in expertise | Our Business Breakthrough ProgrammesOur Business Breakthrough Programmes are designed to help four type of business owners:Those who are just starting their businessThose who want to growThose who want more freedom by either selling up or marketing their business less dependent on themThose who need help emerging from the Coronavirus pandemic and rebuild their business in a profitable and efficient way Start working ON your businessCome along to one of our webinars | Book your space nowWe have several events coming up over the next few months to help you kickstart 2021 the right way and help your business survive and thrive in this economic downturn.Some of things you will learn:How to get paid fasterEverything you need to know about expensesHow to use management information to make key decisionsTop tips for debt recoveryHow to plug some well-needed cash into your business with R&D tax creditsHow to comply with new VAT rules for constructionHave a look through all the webinars now and book your space. BOOK YOUR SPACE NOWOur aim is to ensure as many businesses survive Coronavirus and survive and thrive in 2021. If you’re not getting the right support from your accountant in these uncertain times, talk to us. And if there’s anything in particular you’d like us to cover on your Hub, let us know.Email feedback@a4g-llp.co.uk to speak one of our experts and discuss how we can help you through this tough time. Contact me today!Ayse CooperInbound Marketing Manager Send me a message Ask me a questionFill in your details below and I’ll come back to as soon as I can! If your enquiry is more urgent, please do give me a call. Your full name*Contact no.*Email address* Business name*Industry / Profession*Your messageOne last thing...*By ticking this box you agree to being contacted via email or phone by one of our Advisers, and for the information you provide us with to be kept securely for future communications in line with the new GDPR Yes, I agree Share this articleOther posts of interest 26th February 2021Rebuild growth and resilience Read more 7th April 2020Rates and Grants: First of government initiatives to pay out Read more 23rd May 2023How to use AI to boost productivity & address staffing shortages Read more See more articles