There’s no doubt that 2020 has been one of the toughest years we’ve all faced as business owners. Whilst 2021 has its own challenges ahead, especially when furlough ends in April, we have time to prepare.

The new year is the perfect time to take stock and set goals for the year ahead. You may have personal new year’s resolutions like exercising more frequently or learning a new skill. Particularly as a business owner, it is really beneficial to make these resolutions as they can help align and focus your efforts and energy for the year.

Even if your new year’s resolution is simply to survive and thrive in the ‘Pandemic Normal’, it is crucial to break that down and build a strategic plan of how you are going to achieve this.

As always, A4G’s aim is to help provide your business with the necessary tools, guidance, and advice to achieve this. Below we’ve shared our top tips with links to more detailed guidance for surviving and thriving through 2021.

Improve and effectively manage your cash flow

As a business owner you know that good cash flow management is vital to growing a healthy business even though a number of factors were taken out of your control when the Covid-19 pandemic hit.

This will be the New Year’s Resolution for a lot of businesses. But what many business owners won’t be aware of is what do you have to do to turn a cash flow problem around. And how can you manage it effectively to prevent it getting worse.

Our article here provides 11 top tips for strong cash flow management to help get your business survive and thrive in 2021.

Start with strong cash flow management

Review your Marketing Strategy

We’ve already witnessed a fundamental shift in how businesses approach their marketing. Priorities switched from sales to retention, and even the businesses who were not online, have had to make the switch to digital marketing efforts. This is set to continue into 2021.

Our article here will help you build you marketing strategy for 2021. There are 4 things to keep in mind when building your strategy:

  • Embrace digital – ensure you have a website (that is mobile-friendly), and if necessary, an online shop
  • Ensure your strategy is adaptable
  • Blend new and old ways of working
  • Continue to evolve your brand values and messages –Empathy will remain a big part of your values in 2021
Start improving your Marketing now

Future proofing your business

As a business owner, you have had to deal with an extraordinary number of changes. Many of us have had to adapt now we’re in ‘Pandemic Normal’.

But if 2020 has taught us anything, it’s that we can never be sure of what’s around the corner. Your business needs to be prepared for whatever the future may bring. It’s time to future-proof your business.

7 tips for future proofing your business

Invest in expertise | Our Business Breakthrough Programmes

Our Business Breakthrough Programmes are designed to help four type of business owners:

  • Those who are just starting their business
  • Those who want to grow
  • Those who want more freedom by either selling up or marketing their business less dependent on them
  • Those who need help emerging from the Coronavirus pandemic and rebuild their business in a profitable and efficient way
Start working ON your business

Come along to one of our webinars | Book your space now

We have several events coming up over the next few months to help you kickstart 2021 the right way and help your business survive and thrive in this economic downturn.

Some of things you will learn:

  • How to get paid faster
  • Everything you need to know about expenses
  • How to use management information to make key decisions
  • Top tips for debt recovery
  • How to plug some well-needed cash into your business with R&D tax credits
  • How to comply with new VAT rules for construction

Have a look through all the webinars now and book your space.


Our aim is to ensure as many businesses survive Coronavirus and survive and thrive in 2021. If you’re not getting the right support from your accountant in these uncertain times, talk to us. And if there’s anything in particular you’d like us to cover on your Hub, let us know.

Email to speak one of our experts and discuss how we can help you through this tough time.

Contact me today!

Ayse Cooper

Inbound Marketing Manager

Send me a message