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Simon Thompson (MD at Relish) shares his insight into how knowing your ideal customer is key to fit into your growth plans and Josh Curties (Partner at A4G) discusses in detail the practical considerations of how you actually go about choosing a strategy for growth.
We’ve tackled the factors that may be limiting your growth and getting your mindset ready for growth, so now how are you actually going to do it? In this episode, you’ll learn how.
This month, we’re joined by not one, but two guests! First, we’re joined by Simon Thompson is Managing Director of Relish, an agency who have been through a number of phases of growth over the last few years themselves and help many other consumer businesses grow their business by helping produce successful acquisition strategies.
Simon will be sharing his insight into how knowing your ideal customer is key to fit into your growth plans.
Our second guest is Josh Curties, Partner at A4G, who will talk to Charlotte about the practical considerations of how you actually go about choosing a strategy for growth.
Once you’ve listened to and digested this podcast, you will be able to:
✅ Define your ideal customer and consumer
✅ Know strategies to gain market advantage
✅ Analyse your customers’ needs and demand for your products/services
✅ Breakdown your products and services to ascertain which ones are successful, performing or underperforming using the BCG matrix
✅ Consider your product lifecycle
✅ Use the ‘Five Forces’ strategic thinking process to analyse your business’ competitive environment and measure your competition intensity, attractiveness and profitability of an industry or market
✅ Use the Ansoff model to grow your business
This episode goes into great detail surrounding the various growth models and how to create your own growth strategy for your business, including examples and case studies from our experiences helping other business’ grow their business.
The episode is available to listen on Spotify, Apple, YouTube or wherever you get your podcasts.
If you want further help in building a growth strategy for your business, email us at firstname.lastname@example.org to book your free discovery call to see how we can work together.
If you want further help in building a growth strategy for your business, use the details below to get in touch with us or Relish.
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Sign up to our Breakthrough Growth Programme
Book a free discovery call with one of our growth advisers
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